Setup Agentology to CallAction Workflow
If you are currently using Agentology ISA's to initially engage and qualify your leads you will have a certain percentage that will come back as qualified or unresponsive / unqualified.
You can use this CallAction workflow to then automate your long-term lead follow-up with leads that did not initially qualify or simply stay top of mind using our custom direct to VM / text message drip campaign system.
Agentology Lead Follow-Up Process
According to the Agentology website here is there current lead follow-up procedure.
Notice that the first 3 attempts are made via text message. The call attempts are then made from a "toll-free" phone number which some of said lowers response rates.
After 10 days, Agentology concierge ISA will assign one of three statuses:
"engage a lead, verify their basic info, and confirm their interest in working with an agent, they’re considered a qualified lead."
Un-Qualified / Unresponsive:
"Lead is not interested and doesn’t want to be bothered
Lead included an invalid phone number AND email address
Lead is already committed to another agent
Lead is a duplicate in your system already
Lead is unresponsive after all attempts are made
Lead is renting or looking for a rental agent"
As you can see this follow-up process is for a fairly short period. You have already invested to generate the leads, then paid Agentology to do initial follow-up so 10 days is not the time to give up.
Improve Lead Conversion with Local Numbers & Long-Term Follow-up
The fact that Agentology does the lead follow-up from toll-free numbers will automatically decrease lead conversion and cause a "un-qualified" status.
It would not make sense to just give up on the lead after just 10 days & 10 attempt to follow-up. The real lead conversion happens with you follow-up for weeks, months & even years with leads using a natural cadence from a local phone number.
CallAction intelligent lead engagement automation can automate the tedious task of following up with your Agentology leads and nurturing them long-term.
FREE Agentology Drip Campaign Template
We have simplified your lead nurture and follow-up with this pre-made drip campaign template you can use.
Get started now with this workflow.
Agentology to CallAction Lead Follow-up Workflow Automation
Here are the steps to this lead follow-up workflow. Click on the links to view detailed steps for each if you are not familiar with how Callaction works.
Setup a dedicated CallAction number for your Agentology lead follow-up campaign
Setup an email forwarding rule to send Agentology leads into CallAction (Note: the forwarding rule should look like the image above)
Setup a long-term lead follow-up campaign using CallAction drip campaign system
Agentology leads can then be sent into your CRM or dialer with one of our many integrations
You can also send leads into Altos Research for long-term email drip campaigns using dynamically updated real estate market data.
Additionally after being imported into CallAction leads will be reverse data-appended to give you more insights about the lead. Be sure to check data to see if inquiry currently owns a real estate and if yes, you can retarget the Agentology leads using a Facebook custom audience and process similar to our yard sign lead follow-up process.
Hope this gives you a few ideas on how to improve your lead conversion from your unqualified Agentology leads.
Want to Try this Agentology to CallAction Integration?
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