How to Setup the LeadRouter Lead Management System to Send Real Estate Leads to CallAction
Instantly responding to real estate leads within 2 minutes or less can increase lead conversion rates by up to 391%.
Now, agents, teams, and top Century 21, Coldwell Banker, and other real estate brokerages using the Realogy LeadRouter lead management system can set up a powerful marketing automation integration with CallAction to guarantee every lead is responded to within 5 mins or less.
Agents receiving company real estate leads from the Realogy LeadRouter can use this integration without needing access to the LeadRouter tool by setting up an email forwarding rule below.
Real estate brokerages who want to increase company lead conversions can easily roll out CallAction to the entire brokerage in just a few hours.
LeadRouter to CallAction Lead Flow
Submitted Lead Inquiries sent to LeadRouter
LeadRouter assigns real estate leads to agents based on rules
Agent receives new lead email notification from LeadRouter
Email lead is sent to CallAction in one of two manners:
a) Setup a simple email forwarding rule to send a copy of LeadRouter New Lead Notification email to agents' CallAction account
b) The agent can simply use their dedicated CallAction email address as the primary email address in their LeadRouter profile.Email lead data is parsed and data appended with lead intelligence by CallAction
CallAction sends a text message to the real estate lead within 120 secs from the agent's personal CallAction number
When the lead responds to a text message, agents then jump in to continue the text conversation
If the lead does not respond, CallAction will send 2nd follow-up text after 45 mins
All leads are then automatically nurtured using our holiday video drip text campaign
Using this text message marketing automation workflow, we see lead engagement rates above 47% and dramatic increases in lead conversion rates
Setup the LeadRouter Integration
Following are detailed step-by-step instructions for both the email forwarding rule and how to update the agent's primary email address in the profile.
We highly recommend using the second option of email forward rule settings.
1. Update LeadRouter Primary Email Address
Go to LeadRouter Login (https://www.leadrouter.com/login)
Click on "Profile" in the top tab
Click the "Edit Profile" link on the right side below your contact details
Click "Edit" next to "Primary Email"
Replace your primary email address with your CallAction email address
Save changes
2. LeadRouter Email Forwarding Rule (* Recommended)
This is the recommended way to integrate LeadRouter with CallAction because it does not change any existing workflows and only requires the setup of a simple email forwarding rule from agents' emails.
Login to your email program
Set up a filter in your email forwarding rules for the LeadRouter New Lead Notifications using the following. (Please verify your "from:" email address)
- From: DONOTREPLY@leadrouter.com
- Subject: Lead AssignedAdd the dedicated CallAction email as the destination email to receive a CC copy of the lead notification.
Please be sure to personalize your CallAction email settings and outbound text messages. Now CallAction will receive the new email lead notifications from the LeadRouter, start the text message automation, and increase your lead conversion rates.
If you have questions, please use our support chat function at the bottom right side.
Not Currently Using CallAction with LeadRouter?
Learn firsthand how this CallAction / LeadRouter integration can save you time, make you more money, and improve your real estate lead conversion rates. We offer a free 14-day trial and demo of our services.
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