Set up Your Intelligent Holiday SMS Marketing Automation
Easily stay top of mind with your leads throughout the year using fully automated text message marketing. Send personal video text messages, funny animated gifs, or images via MMS text messages with emojis for maximum lead response rates.
You be able to engage all your leads just before the holidays to be top of mind for peak word-of-month referral events with our powerful drip marketing automation solution.
Our intelligent text message delivery system ensures you are never overwhelmed by mass text responses and you have the time to personally respond to each person, allowing you to reconnect and discover if they are still in the market.
Setup your drip text message campaign once and every inbound lead is automatically added to the holiday campaign, allowing you to set it and forget it until leads start to respond.
Follow the step-by-step detailed guide below.
Select Your Holiday SMS Marketing Schedule
Easily build your own custom holiday text schedule in minutes. We recommend selecting a schedule of no more than 8-10 holidays per year. You can turn "ON" the Conversations Only setting to send text messages only to leads you engaged with.
Login to CallAction
Click on "Tools" in the top navigation
Click on "Holiday Campaigns"
Click on "Campaign Settings"
Scroll down the list of holiday dates
Click "ON" the holiday date you want to send SMS messages
Click "Save All Changes"
Personalize Your Holiday Text Messages
We recommend you personalize your holiday text messages but do not include your name or signature in the updated messages as it doesn't look natural. That is not how friends text each other. You should add emojis, images, or video for maximum lead engagement.
Click on the "Campaign Settings"
Click the blank text box next to the holiday you want to personalize
Enter your personalized text message.
Optional: Click "Add Media Message" to access your media library to add a native MMS video text or include a gif or image to your text message. (Learn more about video text messages)
Click "Save All Changes"
Activate Your CallAction Phone Number to Send Holiday Text Messages
You can turn "ON" or "OFF" the holiday text campaign settings on each of your individual CallAction numbers. If you are leaving for the holiday, you can simply turn "OFF" the holiday text message and then turn it back "ON" after the holiday to rebuild your campaign.
Click "Tools" in top navigation
Click on "Holiday Campaigns"
Enable the holiday text using "ON/OFF" next to your selected CallAction number
Stop One or All Holiday Text Messages for an Individual Contact
Easily adjust holiday text settings for your individual leads or stop all holiday text message delivery completely.
Login to CallAction
Click "Contacts"
User search box to find individual contacts (search by name or phone number)
Click "Details" of the selected Contact record
Scroll down and click on the "Holiday Campaign" section
Click "ON / OFF" for all or select individual holidays
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