6 steps to track marketing channel KPIs using CallAction
Learn how you can measure and track your marketing channel effectiveness using call tracking tags in the CallAction service. Use data analytics to determine your most effective marketing channel.
Note: that in all reporting, "Campaign Name" is displayed; Channel and Source are not required.
Login to CallAction
Click Numbers
Select a specific phone number to manage call campaign settings
Click Manage or on the gear icon at the far right
Scroll down to the "Channel" drop-down field
Select the marketing channel where the number is displayed (This will tag all your calls with selected marketing channel info)
Scroll to the bottom and Save All Changes
Boom! You are tracking your marketing channel effectiveness!
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