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Track Marketing Channel Leads
Track Marketing Channel Leads

6 steps to track marketing channel KPI's using CallAction

Updated over a month ago

6 steps to track marketing channel KPIs using CallAction

Learn how you can measure and track your marketing channel effectiveness using call tracking tags in the CallAction service. Use data analytics to determine your most effective marketing channel.
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Note: that in all reporting, "Campaign Name" is displayed; Channel and Source are not required.
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  1. Login to CallAction

  2. Click Numbers

  3. Select a specific phone number to manage call campaign settings

  4. Click Manage or on the gear icon at the far right

  5. Scroll down to the "Channel" drop-down field

  6. Select the marketing channel where the number is displayed (This will tag all your calls with selected marketing channel info)

  7. Scroll to the bottom and Save All Changes

Boom! You are tracking your marketing channel effectiveness!

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