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Realtor.com Lead Integration
Realtor.com Lead Integration

Learn How to Have Your Realtor.com Leads Instantly Engaged and Follow-Up with Using CallAction Lead Export Integration

Updated over a month ago

Send Your Realtor Leads into CallAction Lead Engagement Automation Platform

Do you want to increase your online real estate conversion rates? Use the CallAction lead engagement automation platform to instantly engage all of your real estate leads in 5 mins or less. 

Studies show that answering to leads in less than 5 mins improves your lead conversion 100X. Review these simple instructions to learn how to integrate realtor with CallAction in less than 5 mins.


Get Your CallAction Email Parser Email Address

First, you'll need to get your dedicated CallAction email address associated with your CallAction phone number. This is the email address you will use to forward your Zillow email leads to CallAction. The associated CallAction number is the phone number from which text messages will be sent. 

  1. Login to your CallAction

  2. Click on "Numbers"

  3. Select the phone number to be used to engage your Zillow leads

  4. Click "Manage" to the far right of the selected phone number

  5. Click "Email Settings"

  6. Copy the "CallAction Email"

  7. Scroll down to "Campaign"

  8. Enter "Zillow / Trulia" in the "Campaign" field to track all leads in your Contact List

Set up Realtor to Send Your Email Leads to CallAction

Follow the steps below to send your realtor leads to be instantly responded to via CallAction.

  1. Login to your Agent Dashboard on Realtor

  2. Click on your Profile image at the far right

  3. Click on "Settings"

  4. Click on "Lead Settings"

  5. Click on the "change" button in the "ConnectionsSM for Buyers" section

  6. Click on "Lead Forwarding"

  7. Paste your "CallAction Email Address" into the text box field.

  8. Click "Send Test Lead"

  9. Uncheck "Send Text Notification"

  10. Click "Save"

Capture and Respond to Your Realtor Lead Calls

Now let's also capture and track your inbound calls from your realtor profile & click to call leads.

  1. Click on "Profile" on the far left side

  2. Click on "Manage Profile"

  3. Click on "Change" on the far right

  4. Replace Your "Mobile" Phone Number with Your CallAction Phone Number

  5. Click Save

Are You Providing Realtor Leads to Your Real Estate Team? 

You can use CallAction's leadrouter tool with the call broadcast setting to have your agents compete to answer inbound phone calls.  The first agent to answer the call is automatically connected. The captured call can be synced directly with their CRM using one of our many integrations.

Now both your Realtor lead calls and emails are being sent to your CallAction and responded to in less than 2 mins. Your automated lead engagement platform will then follow-up with your inbound leads. 


Not Using CallAction with Realtor.com?

See how quickly you can improve your real estate lead engagement with text automation to instantly capture, respond, and track your offline or online real estate leads. We offer a free 14-day trial that gives you time to see how CallAction can improve your real estate lead conversion today. 

Take 10 mins to set up your free 14-day trial.

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