How to Automatically Start a CallAction Campaign for Realtor.com Leads in Follow Up Boss

Realtor.com Leads + Follow Up Boss + CallAction Lead Workflow

When a new Realtor.com lead is received, it is sent into Follow Up Boss automatically. Follow Up Boss then sends you a "New Lead from Realtor.com" email alert.

Create a Gmail filter rule to forward the FUB email alerts of the new Realtor.com leads to your CallAction Realtor.com phone number/email parser to automatically start a follow-up drip campaign in real-time.

CallAction will receive the Follow Up Boss new lead email notification, parse the lead contact information, assign the Lead: Realtor.com drip campaign template and start following up in less than 1 min.

The CallAction drip campaign template for Realtor.com leads averages a 68% response rate by solving the speed to lead issue and long-term lead follow-up attempts.

Setup a Dedicated Realtor.com Lead Campaign Number

First, you must add a dedicated Realtor lead campaign number in CallAction and add the email address as a Gmail forwarding address.

Once that is done, you are ready to create the Realtor Gmail filter and forwarding rule from the Follow Up Boss / FUB new lead email alerts.

How to Setup a Gmail Filter for Follow Up Boss Email Alerts of New Lead from Realtor.com

  1. Login to your Gmail (where you receive your Follow Up Boss email notifications)
  2. Click on the Settings (gear) in the top right
  3. Click on See All Settings
  4. Click on Filters and Blocked Addresses
  5. Insert leads@followupboss.com into the From field.
  6. Insert "New Lead from Realtor.com" into the Subject field (within quotes)
  7. Click Create Filter
  8. Check the Forward it to checkbox
  9. Select the CallAction email address from Choose an address drop-down box (Note: CallAction email addresses start with the phone number and end with @ib.catc.co)
  10. Click Create Filter at bottom of page.

Done! All new Realtor.com leads will be sent into CallAction in real-time to instantly start the Realtor.com drip campaign to follow-up with your leads.

Best Practices for Realtor.com Lead Follow Up with CallAction

Some tips for you to get started with Follow Up Boss, CallAction and Realtor.com leads.

You can use CallAction to also revive your realtor.com old leads. The same type of Gmail filter & forwarding rule can be used for Zillow tour leads, Ylopo leads or any other lead source.

Try CallAction to Follow Up with Your Realtor.com Leads

If you are not currently a CallAction user, you can setup a success call to learn how we can help you convert more of your Realtor.com real estate leads.

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