How to Revive and Follow Up on Cold Old Leads

Do you have 100's or 1000's of old leads in a database that are TCPA compliant with expressed written consent that have gone cold and are unengaged? Would you like to automate a database reactivation to follow up of those stale leads and reactivate new sales opportunities?

How Much Potential Revenue is dormant in your CRM?

Use this calculator to estimate the revenue potential of reviving your old leads.

Re-engaging Old Leads with CallAction

Automate the tedious outbound outreach of old leads and focus on re-engaged inbound lead inquiries with a CallAction revive lead campaign.

Learn how to set up a lead re-engagement campaign on CallAction to revive leads with SMS, voicemail, video, and image texts.

How to Revive Old Leads Campaign

Segment your old leads into groups by age and/or lead source
Create the CSV file of old leads to upload into CallAction
Setup a new phone number for tracking conversions
Upload and tag old leads
Record the 3 voicemails for the Revive drip campaign.
Launch your lead revive campaign

If you have old leads, let's get started. The entire process should take about 15 mins total.

If you are not currently a CallAction client, you can set up a free 14-day trial and we will help you revive up to 100 old leads.

1. Create Segmented Lists from Your Database of Domarnt Leads

We suggest filtering and segmenting your leads in your CRM into highly targeted lists that have expressed written consent for better conversion tracking, and then exporting them as CSV files.

Some lead segmentation ideas:

Lead Sources (PPC, social media, portals, website leads, funnel leads, etc)
Group by date, 60-90 days, 90-120 day, etc.
Last contact date, never responded, etc.

You'll need to create this list as a CSV file in order to upload the old leads into CallAction.

2. How to Format the CSV of Old Leads for Upload into CallAction

We need a simple CSV (comma-separated value) file to upload and import old leads into CallAction. Following is the required column order:

Phone Number
Email Address
Name ( or first name & last name)

Columns of the CSV file must be in that exact order:

Optionally, you can also include additional information like address and tags in the upload CSV file format.

3. Setup a New Revive Lead Campaign Number for Tracking

We recommend that you set up a new campaign tracking phone number for the revive campaigns to track your re-engagement of old leads.

Learn how to setup a new call tracking / campaign number now.
Set the Campaign name for the call tracking number.

4. Upload Your Database of Old Leads into CallAction

You are now ready to upload your dormant lead CSV files into CallAction lists.
(Note: You must have expressed written consent from every person on your list.)

Login to CallAction
Click on top right Profile
Scroll and click on Upload Contacts
Select your new revive campaign phone number
Enter a descriptive list name
Enter tags to filter and track your uploaded lists
Select your CSV file
Click the check box Acknowledgement
Click on Upload and Save Contacts

Contacts will be uploaded into CallAction.

5. Record voicemails for lead Revive campaign

Next, we will run a process to verify all phone numbers, check for duplicates or existing leads in CallAction and return the final count. This will take up to a few minutes, depending on the number of old lead contacts uploaded.

Note, that you can download the failed uploads to correct and append them back to the same list.

Now, you will record and set up the three ringless voicemail messages that are part of the campaign.

Get the Revive voicemail scripts in a PDF with instructions to record.

Once your three revive voicemails are recorded you can rename their file names.

Scroll down to Upload Contacts
Click on Upload Details
Click on Start Revive Campaign
Call the media library voicemail upload number
Record the scripts on the page
Select the 1st voicemail as 1st campaign audio
Select the 2nd voicemail as 2nd campaign audio
Select the 3rd voicemail as 3rd campaign audio

6. Start Revive Campaign

Click Launch Revive Campaign

Done! If this is completed Mon - Fri before 2:30 pm your local time, the revive campaign will start immediately with the first 50 - 100 contacts.

The dormant database reactivation campaign will continue to run Mon - Fri until all old leads have been assigned a campaign. If you have multiple old lead follow up campaigns, the next one will start upon completion of the previous campaign.

Use Canned Templates to Speed Up Responding to Re-engaged Leads

You will start to receive responses within the first hour of the campaign running. Streamline your responses by using our one-click text response templates and our scheduled text messages.

"Hi, sorry, it's {Your Name} of {Company}. I was following up to your previous inquiry. Did you ________?"

After your conversation, tag the lead, and reassign a new drip campaign to continue your lead nurturing by using our recommended lead follow up process.

Manage Running Revive Campaign

You can manage currently running revive campaigns to slow down the delivery cadence, pause, or end campaigns.

You can also use our dialer to manually call leads and when leads respond. Our lead to call automations allow you to assign a new drip campaign to nurture loan terms.

Do You have Old Leads to Follow Up and Re-engage?

Setup a free, obligation-free 14-day trial of CallAction. You'll be able to start your old lead follow up on 100 old leads for free.

Setup a Free Trial Now

FAQ's

What is a Revive database reactivation campaign?

A revive database reactivation campaign is an outreach strategy that re-engages inactive, old, dormant leads already in your CRM database. It uses personalized texts, calls, or emails to start new conversations to uncover hidden opportunities without buying new leads.

How does a database reactivation campaign work for real estate leads?

It works by identifying past tcpa compliant opt-in lead inquiries, verifying contact details, and sending compliant messages that check for current buying or selling intent. When a lead responds, they’re routed to an agent to reply, follow-up and nurture.

Why should I reactivate old leads in my CRM?

Reactivating your CRM database is one of the highest-ROI marketing activities. Old leads already know you, cost nothing to acquire again, and often become today’s hot buyers or sellers with the right conversation. Calculate your potential ROI of a database reactivation campaign.

How long does a revive campaign take to generate conversations or appointments?

You can usually see responses within minutes or hours of revive launch. Full campaigns run Monday-Friday between 9-5pm for a maximum of 21 days with daily engagement checks and follow-up to maximize results.

Revive Leads