Capture and Respond to Facebook Lead Ads with CallAction and your CRM
Learn how to engage your Facebook lead ads generated from your real estate Facebook marketing using CallAction text messages and custom text drip campaigns within 90 secs while simultaneously exporting lead data directly with CRM integrations.
You will need your Facebook login info, CallAction and a paid account with Zapier (suggested) or LeadsBridge. These services range in the $20 - $25 range. We personally like Zapier as it provides more functionality and flexibility than LeadsBridge.
Both Zapier and the LeadsBridge examples will use the CallAction email parser to import leads.
Get Your CallAction Email Address
Login to CallAction
Click "Numbers"
Select your "CallAction" phone number used for Facebook Lead Ads
Click on "Manage"
Click on "Email Settings"
Copy the "CallAction Email"
Scroll down to "Campaign" and enter "Facebook Lead Ads"
Click "Save"
Now you are ready to setup the Zapier integration to export the lead into your CallAction account using automation.
Zapier for Facebook Lead Ads
Create a Zapier.com Account
Click in the top right to "Upgrade Account" (required to get access to Facebook Lead Ads - Premium App)
Click "Make Zap"
Choose "Trigger App" and select "Facebook Lead Ads"
Click "New Lead" and click "Continue"
Click "Connect New Account"
Click "Test" and then "Continue"
Select your Facebook page using the drop-down arrow
Select your Facebook Lead Ad form using drop-down arrow
Click "Continue"
Next on "Test Facebook Lead Ad", click "Connect + Continue"
Choose "Action App"
Select "Email by Zapier"
Click "Save + Continue" on "Send Outbound Email"
Enter your "CallAction Email" (ends with @ib.cact.co) in the "To:" field (tip: you can also enter your personalized email for a 2nd record)
In "Subject" enter "Facebook Lead Ad - (your campaign name)"
in "Body" enter the following 3 required fields in this exact format:
(Tip: copy & paste the layout below)
name: (insert "name" merge field from Facebook)
email: (insert "email" merge field from Facebook)
phone: (insert "phone" merge field from Facebook)
Click "Continue"
Click "Test + Save"
Name and Activate your new "Zap"
Run a few tests to see if currently working properly.
Congratulations, you are done. All of your Facebook Lead Ads are now responded to within 90 secs of receipt into CallAction.co
Don't want to use Zapier? Here are instructions to use LeadsBridge
LeadsBridge for Facebook Lead Ads
Below are instructions to use LeadsBridge with Facebook Lead Ads.
Go to LeadsBridge.com and create an account
Click on "Add Integrations" in the top navigations
In the "Name" field enter "CallAction - Facebook"
Select "Inbox Notifier (Email)" from drop-down
Select "Plain Text" in the Content-Type field
Enter your current "email address" in the "From" field
Enter your "CallAction Email" in the "To? (emails separated by comma) field"
Click "Save"
Now time to connect your Facebook account
Click "Add AdAccount"
Enter a "Name"
Select "Facebook Ad Account" to connect your ad account
Select "Facebook Page" using drop-down
Select "Facebook Ad Form" using drop-down
Click "Next"
Select your previously created "CallAction - Facebook" inbox notifier email
Click "Next"
Following the remaining instructions and "Save"
You are done 😃!
Now every lead captured on Facebook is automatically synced directly into CallAction marketing automation platform.
The system will then instantly engage and nurture the Facebook marketing real estate leads via intelligent automated text messages to start an inbound conversation which increases your lead conversion. We can also push your captured Facebook video marketing lead ads data directly into your CRM or other marketing platforms via our integrations saving you time and money.
Not Currently Using CallAction with Facebook?
If you are doing online marketing on Facebook, Google, Twitter, YouTube, or other platforms, CallAction can help you capture, respond, and track 100% of your leads. Our powerful solutions like our text tool and video text message marketing can help you increase lead conversion and efficiency.
Take 10 minutes to set up a free trial account today to try this integration firsthand.