Best of Zillow is based on Highest Zillow CSAT Scores
Zillow is taking customer satisfaction very seriously with Zillow CSAT surveys. Only agents with the highest Zillow CSAT scores are getting the Best of Zillow badges on their Premier Agent profiles.
The Zillow CSAT score is also going to be one of the primary factors in the future to getting access to new Zillow Flex leads.
CallAction helps you get the highest customer survey scores using automated follow up to scale your business.
What is the Zillow CSAT Score?
The Zillow customer satisfaction score is derived primarily from three survey questions sent out by Zillow to your Zillow leads. The questions and timeline are as follows:
24 Hrs: Did You Connect? Zillow is contacting consumer to see if you have connected with them. Simple Yes / No.
15 Days: How satisfied are you with your experience? This is when customers are surveyed to give you a 1 - 5 star rating of the service you are providing them.
45 Days: Do you plan on continuing to work with the agent that helped your? Again a simple Yes / No response.
This survey is sent directly to the consumer via the Zillow app.
Data Used to Calculate the Zillow CSAT Score
Experience Score: focuses on your the service you provided
Connection Rate: percentage of time you connected with client.
Work with Rate: percentage of connections that plan to work with you.
Appointment Rate: percentage of appointments schedule, set and met.
The combination of the scores are used to calculate your overall Best of Zillow rating which is as follows:
Poor: 0-72
Fair: 73-81
Good: 82-89
Best of Zillow: 90-100
Focus you efforts and obtaining the highest scores possible from your client connections to get the Best of Zillow badge.
How to Use the Zillow CSAT score Drip Campaign Template
Following are the steps to setup a scalable lead follow up workflow for Zillow leads. Improve your Zillow CSAT survey scores by pre-framing the Zillow survey with your clients using our Zillow CSAT drip campaign template.
CallAction + Zillow Lead Workflow
Send leads into CallAction platform via forwarding rules or Zillow Tech Connect
Follow up instantly with drip campaign templates based on Zillow lead types like: Zillow Schedule Tours, Nurtures, Zillow Offers to improve your initial connection rates.
After connecting, set the Zillow CSAT drip campaign and resume if consumer responds.
Follow up to get Zillow reviews.
If you are buying Zillow leads or want to revive old Zillow leads and want to improve your lead conversion rates and ROI from your Zillow lead spend, contact us to book a demo.
Free Trial for Zillow Premier Agents
Many of the top Zillow Premier agents and teams use CallAction in their businesses. Setup a free trial account today and get a free 1 hr. on boarding call.