Setup Gmail Forwarding Rule for Zillow Tour Leads using the Zillow Email Alert
If you are receiving Zillow property tour leads (aka Zillow Tour Connections), we have a pre-written Zillow tour drip campaign template to help you convert these Zillow real estate leads.
Quick Zillow Property Tour / Tour Connection Workflow
Setup a Dedicated CallAction number
Confirm the new email within Gmail for setup forwarding rule
Attach the Zillow Tour drip campaign template to the campaign number
Zillow Tour Booking Email Notification
Here's an example of the Zillow tour email alert and the content of the email. You can see the phrase "requested a property tour." in the body of the email.
You can create the same filter process as below but using the email alert from any CRM.
Add or Select a Dedicated CallAction Campaign Number for Zillow Tours
If you want to automatically start the drip campaigns for these types of leads as they come in, we recommend setting up dedicated CallAction campaign number.
Next, you need to add the new CallAction campaign email address to Gmail.
Add the New Zillow Tour CallAction Email to Gmail
We have setup a simple 3 step workflow to add and confirm CallAction emails to your gmail account.
Tip: Be sure to do a hard refresh of the Gmail screen after completion to make sure the CallAction email is selectable when you create the Gmail filter.
Import & Attach the Follow Up: Zillow Schedule Tour drip campaign
Now, simply attach the CallAction Zillow Scheduled Tour drip campaign to your new CallAction account.
Setup the Gmail Filter to Forward the Zillow Property Tour Emails to CallAction
Now, let's setup the actual Gmail filter that will forward the matching Zillow tour email notifications to your CallAction email address.
Note: In Subject & Has the words you must include the phrase within quotes " " to do an exact match.
Login to Gmail
Go to Settings
Click on Filters and Blocked Addresses
Insert firstname.lastname@example.org into the From field.
Insert "New Lead!" into Subject field (within quotes)
Insert "This lead requested a property tour." into the Has the words field.
You filter should look exactly like the image above.
Next, text your new Zillow tour filter to make sure works correctly.
Testing the Gmail Filter for Zillow Tour
Click on blue "Search" button on bottom right (see above image)
You should see only matching Zillow Tour leads in your gmail account.
Is everything okay? If not, edit the filter. Check your quotes and text to make sure matches exactly as above.
Once this is correct, click on the downward triangle in the email search bar next to the X to reopen the filter so that you can now click the Create filter link
Create the Gmail Filter to Forward Email to Another Email Address
Check the Forward it to box
Select the CallAction email address from Choose an address drop-down box (Note: CallAction email addresses start with the phone number and end with @ib.catc.co)
Click Create Filter at bottom of page.
Your Zillow property tour email filter and forwarding rule to your CallAction account is now created.
You can call all of your Zillow tour leads using the CallAction dialer.
If you know an agent or real estate team who may benefit from this CallAction workflow you can refer them to CallAction.
Try this Zillow Tour Workflow with CallAction Free Trial
If you are investing in Zillow real estate leads or are receiving Zillow Flex real estate leads, you can try CallAction sales and marketing automation with our free trial. CallAction is used by top real estate teams, view some CallAction reviews now.
Setup a trial now and you'll be able to get started with the Zillow Tour lead follow-up workflow in 20 mins.