Build Real-Time Facebook Custom Audience CSV Files from Phone Numbers
Use Facebook Ads to retarget callers and texters why inquired offline by dynamically building Facebook Custom Audience CSV files in Google Sheets with this CallAction + Zapier Zap workflow.
Stay top of mind by retargeting anyone who calls or text
Build Facebook look-alike audiences from high intent inbound callers
Dynamically build correctly formatted Facebook Custom Audience CSV file
Phone Number based Facebook Custom Audiences have High Match Rates
A big advantage of this workflow is the accuracy of the match rate. Facebook users must include their mobile number to use Facebook Messenger, unlike an email where users can have multiple emails.
Zapier Zap for Facebook Custom Audience CSV File
The process is broken down into three simple steps.
The initial trigger is any new contact (from a call or text) captured in CallAction.
We then push that contacts phone number into a Google sheet CSV.
Download the CSV and upload it into your Facebook custom audience.
Create Google Sheet for Facebook Custom Audience CSV File
Create this Facebook Custom Audience CSV format Google Sheet Template (basically a sheet with 1 header called "phone")
Create CallAction Zap to Build Facebook Custom Audience Starting with Trigger
Login to CallAction
Click on Profile
Click on Integrations
Click on Zapier
Click on Zapier Editor button
Click on Accept Invite & Build Zap
Select CallAction.co App
Choose Trigger Event New Contact
Customize Contact enter name Facebook Custom Audience from CallAction Calls
Next, we will select the app Google Sheets in the "Do This..."
Choose App & Event Select Google Sheets
Select your new Facebook Custom Audience from CallAction Calls worksheet
Select the Create Spreadsheet Row in Google Sheets action
Customize Spreadsheet Row by Adding Phone field
Click Done Editing
Turn On Zap
Now you'll have a real-time updated CSV sheet that you can use daily to append to your existing Facebook Custom Audience.
Here are instructions on uploading a CSV file into Facebook Custom Audience.
Advance Facebook Custom Audience Marketing
You can do this for each individual CallAction call tracking number to highly targetted retargeting using a filter and additional fields.
Build a lookalike audience from the phone number audience for a highly-targetted list.
Leverage text for info to generate leads with no form funnel.
Build this Facebook Custom Audience Zap with a Free CallAction Trial
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