How to Set Answered and Missed Call Text Message Reply Automations

Phone calls are typically a sales persons or businesses highest intent, most valuable lead. There are two phone call statuses; call is answered or a missed call. 

Unfortunately, many inbound phone calls go unanswered or are never followed up with. CallAction intelligent automation solves the missed call problems. 

CallAction helps you answer your phone calls with a pre-call text message notification to forewarn you of an inbound call to increase your answer rates. Answered calls also have text automation to create more engagement. 

Here is a quick overview of CallAction call automations. 

Review the step-by-step guide to CallAction call automations below. 

Not currently a CallAction user? You can setup a free 14-day free trial of CallAction. If you have questions you can also call our sales department at (844) 955-0505.

Details of missed call automations. Following are the missed call automation settings.

Automated missed call text message sent after a missed call if the call is less than 55 secs. Calls longer than 55 seconds, even if missed, will not receive the missed call automation.

This can be personalized with merge fields and will always end with "How can I help you?" to create engagement. 
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​Pro Tip: Add your website address in the text message to drive offline traffic to your website for retargeting online.

Edit First Missed Call Text Message Settings

The second text message is sent after 4 mins if the caller responded to the first message and you did not respond. This is to continue the lead engagement and help qualify the caller's intent.

What happens if a caller doesn't respond to the first text message? CallAction continues the lead follow-up with the non-responsive lead follow-up text.

If a caller does not respond to the automated first missed call text reply above, CallAction provides 3 follow-up automations to ensure there are no lost sales opportunities. 

Let's start with the nudge text reply message. 

This text message is sent to a lead who did not respond to the first missed call text message. The nudge text is sent after 45 mins by default and is simple: 

This is a ringless voicemail that is sent automatically 15 mins after the nudge text and a total of 1 hour after a missed call to a non-responsive inbound caller lead. 

You have now automated three follow-up attempts to for every missed call from a mobile number or VOIP number. 

Note: for calls from landlines we send you a text notification to manually follow-up with the lead. 

If still no response from the previous 3 follow-up attempts to a missed call, you can automate a long-term lead follow-up drip campaign to continue following up with the missed inbound caller.

This follow-up drip campaign will continue to run until the lead responds. 

These missed call automations ensure that 100% of your missed inbound calls are followed up with long-term to maximize your lead conversion.

Answered inbound calls can also need follow-up. 

This automation is designed to further engage inbound callers to start a text message conversation. You can turn ON the answered call follow-up text. This will send a delayed text message to callers with whom you had a conversation of a specific call length. 

This will deliver the text message to the caller with whom you spoke with. The text message will typically receive a response. Now callers can search their text messages to find you to call you back in the future.

The last call automation is a vCard to get your contact information into the caller's contacts / address book.

vCards are sent one time after either an answered or missed call. You can personalize the vCard with all of your contact information. 

The vCard text is sent 30 secs after the last answered call or missed call text reply automation.

Congratulations, you have setup all inbound call automation. These text message replies and automation should be personalized for each of your campaign numbers. 

After engaging an inbound lead, automate your long-term lead nurture by assigning a drip campaign to each contact. 

If you are not currently a CallAction user, you may sign up for a free trial. You will have full access to our drip campaigns, text for info tools, lead router, and dialer in a single all-in-one marketing automation platform. 

Questions, call sales at (844) 955-0505.