Follow Up with Your Homebot Home Value Leads with Automation
Homebot Engaged is a tag that is added when a user opens or views a Homebot report. This is a high intent activity performed by the homeowner and should be followed up with promptly.
The workflow can be used by both loan officers and realtors using Homebot.ai with Follow Up Boss ( and Ylopo). If you are a Ylopo user, check out our new Ylopo lead workflow and also our Ylopo Ypriority workflow & campaigns.
Homebot Home Value Lead Follow Up Workflow
CallAction has created a HomeBot Engaged text message drip campaign to automatically follow up with these high intent homeowner / home seller leads checking their Homebot home value reports.
Use this simple 1 min, two-step CallAction workflow to engage the right lead at the right time.
Check the CallAction HomeBot_Engaged smart list daily
Assign CallAction Homebot_Engaged Campaign via the CallAction embedded app.
Wait for the incoming responses (versus chasing after them) and simply respond within 5 mins for highest conversation rates possible.
Get Started with Homebot Lead Workflow
Follow the steps below to make this part of your daily Follow Up Boss workflow to create inbound conversations with clients opening your Homebot reports.
Import the CallAction HomeBot Engaged Template
Login to CallAction
Click on Tools
Click on Drip Campaigns
Click on Templates
Scroll down to Follow Up: Homebot Engaged
Click on Use Campaign
Click on Import Campaign
You have now added the Homebot drip campaign to your CallAction account.
Next, let’s set up your Follow Up Boss CRM Smart List.
How to Create the Homebot Engaged Smart List in Follow Up Boss
Start by finding all leads that have engaged with your Homebot report with
Click on People
Click on Filters
Click on Add a filter
You should now see the total number of People who have viewed the HomeBot report and triggered the tag, HOMEBOT_ENGAGED.
Note: you should also already have the CallAction embedded app active in your account. If you don't see the embedded app, check these help documents to turn on the CallAction FUB embedded app.
If you are not a CallAction user, sign up for a free trial here.
Let’s assign the CallAction Follow Up: Homebot Engaged drip campaign to one contact.
Assign CallAction Homebot Engaged Drip Campaign
Click on the Person name
Click on Add Contact on CallAction embedded app (if not already in CallAction)
Select the Follow Up: Homebot Engaged drip campaign
That is it, this lead will now be followed up with via the CallAction campaign until they respond.
You will notice the Contact has now been automatically tagged in Follow Up Boss with: Follow Up: Homebot Engaged.
Now, we will refine this list to make a “smart” Smart List. This is a dynamic list and will remove contacts from the CallAction Homebot_Engaged smart list once they have been assigned a campaign and acted upon.
Create a Dynamic Smart List for Homebot Engaged Leads
Click Add a filter
Type and select Follow Up: Homebot Engaged (this will exclude all contacts already on the CallAction Homebot Engaged campaign and make your smart list “smart”)
Click on + sign to select another tag
Type and select Bad_Number to exclude bad numbers (since this is a text campaign)
Click Add a filter
Select Is Good (again, we are sending text messages)
Click on Save list
Name it CallAction HomeBot Engaged
You can continue to refine the Follow Up Boss smart list using stages to exclude contacts that are current or active clients or those that have opted out from your other campaigns etc.
The more refined your list the better the results will be.
Assign the Follow Up: Homebot Engage Campaign to everyone in your initial CallAction Homebot_Engaged Smart List
Click on your new CallAction HomeBot Engaged Smart List
Add the contact to CallAction
Assign Follow Up: Homebot Engaged Drip Campaign
Click top right > to next contact
Repeat until no contacts remain on your FUB CRM smart list.
You are now following up with all of the leads in the initial list. Now the CallAction Homebot Engaged list will repopulate as contacts open the report. Check the list daily and repeat the process to contact them in real-time with the right message, at the right time.
Are You a Member of the California Association of Realtors?
Learn how you can get Homebot free with your membership.
Text 'Car Hombot' to (515) 375-5550 to get your registration link.
Try this CallAction Homebot Workflow Free
You can signup for a free trial of CallAction to try this workflow if you are not currently a CallAction user.
Interested in learning more about how CallAction can improve your lead conversion to close more sales?